What is Niche Marketing About and Why It’s Important to My Business?

Ever wonder, “what the heck is niche marketing about or why would it be so important to a business”?

I used to wonder the same thing myself, then i joined Wealthy Affiliate and gained a much better understanding of the subject and now I want to pass that knowledge along.

You need to understand this topic if you intend to start an online business, or any business really.

Hopefully by the end of this post, you will feel confident in your new found knowledge and if for any reason, you do not, please feel free to comment and let me know so that I can try to clarify any misconceptions.

You may also let me know how you feel about the website as a whole or make recommendations as to what you would like to see on my feedback page found here.

Answers or Question?

Let’s start off by explaining what a niche is exactly, and why this is an important piece of any business. Over this post, I hope to answer some questions to clarify the mysteries of Niche marketing such as:

  • What is niche marketing for or about?
  • How important is this to my business?
  • How do I find a niche for affiliate marketing?

What is a Niche and Why it Matters?

A niche is basically what defines the product or service as a whole.

For Example: Automobiles would be a niche, as it includes all vehicles.

A niche market is a more specific segment of a particular product/service that people are seeking help for. This can be defined by aspects such as quality, price point, or the people it was intended to be for (i.e. demographics).

Example: American muscle cars would be a niche market, as it is more specific and doesn’t apply to all vehicles.

Ideally, the more narrow your niche, the more likely you are to succeed within that niche. More narrow equals less competition, and for a beginner who has yet to get established online, this would be the path of least resistance no matter the direction you choose. The same principle will work within any niche market.

  • Cars:Parking Lot Full of Vehicles To broad, many people are searching for cars everyday. With a market this large, it would be nearly impossible for you to become an expert in every car under the sun.
  • Chevrolet Cars:Multiple CorvettesThis is better, however, this is also to broad as there are many different Chevrolet cars of all years, makes, and models. While you stand a better chance at becoming an expert in everything Chevrolet instead of every car know to man, you can still narrow this down so as to increase your chances of success by limiting the competition.
  • 55 Chevrolet Bel Air:55 Chevy Bel AirThe trick to narrowing down, as you can see, is getting specific. That’s really all there is to it. You could very well become an expert on 55 Chevrolet Bel Air’s and many people already have. These people are be know in these circles as the authority figures on these vehicles. That is the goal with narrowing down.

By being more specific, we have now honed in on a select group of people who are only interested in this particular year, make, and model. We could still narrow this down at least one more time to come up with the ideal niche market.

Our product/service could be finding and selling these antiques, restoration, parts, or tips and tricks to cleaning. Here are some examples of the keywords that would be used to represent this narrowed market.

  • How to clean your 55 Chevrolet Bel Air
  • Restoration tips and tricks for 55 Chevy Bel Air

We could go on and on but you get the point.

Goal Plan Success

It’s recommended that if you are just starting out online and creating your business, you should always choose a niche market that you are either already familiar with or have a passion to learn about. This will help to keep you active in the process because, make no mistake about it, This Is Work.

Over time you will want to become an authority in your chosen niche and be seen as an expert in that field. This will take time and dedication to learn what is necessary to help your audience/customers to fulfill their needs.

You may already posses the knowledge needed to establish yourself online as a guru. If this is the case, then you already have an advantage over your competition and you can leverage this to your benefit from the outset of your online business.

As to why you should care about picking a niche market.Up-trending Graph

If you have an idea about who you are targeting as an audience, then you will be better able to promote for that specific group of people. Choosing a niche market and narrowing down should be the first step in creating your business.

Doing so will also give you a foundation to start your keyword research followed by writing content relevant to your audience.

Keyword research will be the element that drives traffic to your online business. I have another post showing you the best SEO keyword research tool . This will save you countless hours and give you more freedom to focus on your content.

Niche market and keyword research go hand in hand. You may have the most amazing content but, without the keyword research, you would never get traffic to see it. Content is useless if it never reaches the market.

Likewise, you may have great keywords and horrible content, this would translate into ample amounts of traffic and no sales on your products or services.

Do Not Underestimate This Ethics $

Whether it is true or not, it is largely and maybe even subconsciously conceived that good content equals trustworthiness. It is crucial to your business that people can count on your content to be factual, accurate, and written well enough as to not seem like a scam.

None of this has to be overly complicated.

In the beginning, this will seem like a daunting task but once you make that decision and choose a direction, everything will start to fall in place like pieces of a puzzle that only you can assemble.

Wealthy Affiliate has video courses designed to walk you through step by step, I have an overview of their website that you can see here.

Choose something worthy of your time.Time Is Money

Pick a market that you can be passionate about and help others along the way. It’s really that simple. Don’t let yourself get caught up in the, what do I want to do, mindset for to long.

Ask yourself a few questions and maybe, as you answer, these will give a better sense of the direction you wish to pursue.

  • What am I already good at now and is this something that I could educate others about or help others with?
  • What could I set down and really take the time to learn about, and be happy to do so?
  • What inspires me and what type of market may there be for this?

If all else fails and you still can’t come up with something, then yet again, I highly recommend that you check out my  post about Wealthy Affiliate .

They have an affiliate program to promote their business and they can teach you the required knowledge that will give you the confidence to pursue your very own pathway to financial freedom in any market.

As a matter of fact, this very website is a product of such knowledge from WA.

I hope that this has helped to expand your understanding of what niche marketing is all about and why these are important aspects to any business.

Thank you so much for reading, please feel free to leave comments and constructive criticism anytime or visit my feedback page here. Any response positive or negative is appreciated.

To Your Success

DarrenThe Affiliate Pathway Logo

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