You have taken a leap of faith in yourself, and created a website.
You’ve got a message to share with the world, and this is how you will do it.
There are several products, that have the potential to help others in an incredible way, and you know all about them.
Free time is limited, but you will spend that time-sharing this message, that so many need to see.
There are affiliate programs, for the products you intend to promote for their massive value, so you sign up. Mite as well help others and help yourself to, after all, you are sacrificing your free time to share your insights. No harm in a win-win scenario.
Months into the project, and you are still writing articles, posting them on your site, sharing with social media, and doing everything you know, to spread the word.
The problem is, Google is neglecting to rank your content, nobody is reading your articles, and you are at your wits end.
What did you miss?
These products are amazing, why is nobody interested?
Why should I keep going if it’s hopeless?
Because, There Is Hope, You Just Need The Right Tools, And A Little More Knowledge.
Many people start this way with high hopes and little knowledge about running a successful website, and getting ranked in the SERP’s. In fact, I had no idea what I was doing when I first got started online, but with persistence and research, I found the path.
It wasn’t easy, and I am always learning more. But the path to ranking my website was discovered when I learned about keywords research for SEO.
I’m going to walk you through the research process step by step, so that you can start getting visitors to your incredible offers, and increase your chances of those favorable rankings.
This article is for the complete beginner, but novice marketers may also benefit.
Let’s get started with explaining keywords.
What Is The Definition Of Keywords?
Well, if you search the definition of keywords with Google, they will give you a clip from the dictionary as seen below.
This is accurate but doesn’t explain how keywords are used for ranking content.
Keywords are how people will find your message. Anytime you do a search online, you are using keywords phrases to find relevant content.
When I did the search above, I Googled the keywords phrase,”What Is The Definition Of Keywords”.
As you can see, they delivered relevant results. Google knows, that this is the information I was looking for because of the keywords I used to make the search.
I can get the same results using similar search phrases, such as “keywords definition”, and “definition of keywords”, etc. Google is pretty powerful when it comes to understanding what people are looking for online. They have to be, considering that there are 63,000 Google searches every second of every day, coming through their search engines. With numbers like that, it’s easy to see why they own 79% of the online search market.
Did You Know That 75% Of People Will Never Scroll Past The First Page SERP’s Of Google!!!
There are a host of other stats just like this that prove Google is the most powerful search engine on the planet, and if you want to get your message to the world, it needs to be on the first page.
But how do you get there?
Well, now that we understand what keywords are, and that Google is the most important search engine, to rank 1st in. Where do we start doing the keywords research that will drive our SEO tactics, and get us to the top, time and time again?
We Need A List Of Relevant Keywords.
First, come up with a list of relevant keywords. This should be easy, as it will directly relate to that great message you are promoting to the world. If you are still lost for ideas, just ask yourself a few questions to get you started.
- What Problem Does My Product Solve, That Someone May Search For?
- What Words Will Describe My Product Best?
- What Phrases Do You Often Use When Creating Your Content That Are Relevant To This Product?
Example: Your selling extremely comfortable shoes that help to alleviate a type of foot pain called “plantar fasciitis”. The shoes are called “Women’s G-Defy Athletic Shoes” and you’re offering a 50% discount for first time buyers that use your link.
The keywords for this product, are in the solution to the problem they solve, and the product itself.
You could rank for “comfortable shoes that help women with foot pain”, or “plantar fasciitis footwear”, or “Women’s G-Defy Ion Athletic Shoes discount”.
We could go on and on, but you get the point. The product you are promoting will give you hundreds, or thousands, of targeted keyword and content opportunities.
Now that we have a list of keywords, we need to run them through our research tool.
We Need A Keyword Research Tool.
If your new, you may be wondering, what’s a keywords research tool and how will that help my SEO?
A keywords research tool will be your best friend every time you want to craft a new message to share with the world. This should be the first tool you utilize before writing content.
A good keyword tool will help you understand,
- what keywords your audience uses when they search
- how many people are using those same search phrases
- the level of traffic you could expect to see, if you rank on the 1st page SERP’s
- how many of your competitors are also ranked for those search phrases
- and, give you some extra ideas for other related keywords
There are many keywords research tools to choose from, but for the purpose of this article, I will be using my top recommended keywords research tool, Jaaxy. It’s a great tool, that delivers all the information listed above, and much more. If you would like to learn more about it, you can read my Jaaxy review here. Otherwise, lets get started doing some keywords research for our SEO.
How Do You Search Keywords?
We start with going to our keyword research tool, in this case Jaaxy, and sign in. If you would like to try it out for yourself, you can head over to Jaaxy.com now to get your free account. No Credit Card info needed, just keep in mind, that you will only get 30 searches a month with the free membership.
Now that we’re signed in, we need to click the search tab and keywords at the top of the tool. Yours may already be on this feature. Next, enter your keyword or phrase into the search field and press “Find Keywords”.
Sticking with the example above. I will search for “Women G-Defy Ion Athletic Shoes”. Let’s see what we get for results.
Notice the GET QSR: Press that to get the related information. A helpful hint to speed up the process, is the just go all the way down the list, clicking “Get QSR”. You do not need to wait for the results to load on one, before loading the next.
You can see all the information that a good keywords research tool should provide in this one image above. We are even getting a ton of other possible related keyword suggestions.
Keep In Mind:
You always want your keywords to make grammatical sense. Meaning, they would still make sense, if you used them in conversation. The only exception to this rule would be the product name.
Also, while keywords may be important, they are not the only factor in having your content ranked. Always write your content for people, not search engines. We’re not trying to help the A.I. reading our content, but we are aiming to help the people reading it. Google will be able to tell the difference, and your rankings will only suffer if you decide to write for the search engines.
I know, by now, your thinking. Yea, that’s nice, but what does it all mean? How am I going to understand that?
Well, your in luck. I took a screenshot from my review with all that information, just for you. Check it out below or see the entire review by clicking the image.
Now that you can see all the information we need to get started with the SEO keywords research, lets dig a little deeper and give some ideas about where those numbers should be, before we decide to use them as our keywords.
There are only three key metrics to consider when using this tool, if you have a new site, and your just getting started.
The QSR, KQI, and the SEO data.
New sites will not have any, or very little, authority in the eyes of Google. This means that your content will not rank as fast, or as well, as another site that has been in the same niche for a longer time frame.
In other words, we need to prove to Google and other search engines, that we know our stuff, and keep producing quality helpful content for our audience. By targeting keywords early at the start of your website, your rankings will improve over time as you build your site authority, and you will rank better for those particular keywords.
As a new site, we will need to target the lower competition keywords to see the best results. After we have built our site into a brand and gained some authority, we can start targeting the higher competition keywords.
It’s simple but not easy, and it will take time. There are no shortcuts here, and if you try to take any that may be offered somewhere else, Google will eventually catch and penalize you for it. Just stay true to your high moral code and strong work ethic, and you will see results.
Where should the numbers be for a new site?
- Quoted Search Results: Keep this number low. I would recommend, no higher than 50 for a new site. At the start, we are competing for recognition from Google as well as against our competition. No need to go for the big dogs just yet, lets build the brand first.
- Keyword Quality Indicator: This one is color coded and literally tells you if it’s Poor, Normal, or Great. Stick with the great option at the start, normal when your established, and poor if you really want a challenge.
- SEO Data: The higher this number, the better. I wouldn’t suggest going under 85 at the start of your online ventures.
Now, the average searches, and traffic data is up to you. Typically, the higher the search volume, the more effort will be required to rank for that keyword. This applies even if there are few ranked competitors, and just means that it may take more time to see your site rank for that specific phrase.
Note: If you ever do a search, and the results bring back these symbols <>. This means that they keyword is getting less than ten searches per month. It should be easy to rank for, but why would you want to rank for something that nobody is searching for. You wouldn’t, and that is exactly the type of thing that keeps your hard work from reaching the eyes of your deserving audience.
Some Other Keyword Research Tools Alternatives.
Just in case you don’t like Jaaxy for whatever reason, or you just want to test some other options, here are some other candidates for a great keywords research tool.
SEMRush: The one feature I really like about this tool, that Jaaxy doesn’t offer, is the current trend of each keyword phrase. That could be useful information and it’s delivered with the search results.
KWfinder: I haven’t used this one myself, but it does have great reviews from some other high ranking authorities in the make money online niche. What I don’t like about this one, is the very limited trail period and they only have a 48-hour refund period if you decide to opt out of using their keyword tool.
Google Auto Suggest: This option is 100% free but lacks virtually all the data we really need and it’s technically not a keywords research tool. This is best used as another way to come up with possible keyword ideas.
Have you ever noticed, that when you type a search in Google, they try to automatically suggest what you may be looking for?
That is what Google auto suggest is, and it works great with the alphabet soup technique.
To use this tactic, simply enter your keyword phrase into the search bar, and then enter the letter A. Don’t press enter. We just want to see what Google thinks we are looking for, because that is likely a popular search phrase.
If it suggests something related to your niche topic, take that keyword to Jaaxy or whatever keyword tool you prefer, and do some research to get the data.
Now, return to Google and follow the same steps, except this time, we enter the letter b. Continue this process for as much as you need until you come up with some great keyword ideas from the letters a-z.
This should cover everything you need to get started with some keywords research for your SEO tactics.
May You See Better Ranking In The SERPs.
I hope you enjoyed this article, I have enjoyed writing it and hope it helps with your SEO. Remember to stay persistent and publish your content regularly. Always do keywords research before writing your content, but also remember that you are writing for people, not search engines. The idea is to help others solve their problems, and if you can earn something by achieving that, then it’s a win-win situation.
I have tried to create that win-win situation with this article. I wanted to help you learn how to search keywords so that you can start getting your message out to the world, where they may actually see it.
Tell me how I did in the comments below.
Was this helpful for you, and is there anything else that you need to know, that I may have left out?
To Your Success,